Our Story
Three Friends,
One Dream
A teenage dream, a tiny budget and a single Lahore workbench — now artisan-crafted artificial jewellery for the modern Pakistani woman.
Started in 2025, Right After Matric
Zar-e-Saeed was launched in 2025 by three school friends — Hamid Mumtaz, Hashim Saeed (CEO), and Sohaib Qayyum — right after their matric. With barely any budget, pooled together from their own pocket money, and a single workbench in Lahore, the three teenagers set out to prove that beautiful, handcrafted jewellery could be within reach of every Pakistani woman.
The early days were long — sourcing materials, learning the craft piece by piece, then packing and delivering orders across the city themselves, all while now in class 12. Word spread, pieces sold out, and what started as a teenage dream slowly grew into one of Pakistan's most loved artificial jewellery houses, today serving thousands of women nationwide. We still make less, by hand — so yours stays rare.
2025 Winner
Best Jewellery Brand of the Year
Global Digital Awards 2025
Read the Full StoryAnti-Tarnish Alloys
Premium base metals selected for durability — no green skin, no fading, made for daily wear.
Hand-Set Stones
Every kundan, pearl and stone is placed by hand. No machine finish, no shortcuts.
Small-Batch Craftsmanship
We make less. Each design is capped at 200 pieces so yours stays rare.
Heirloom Presence,
Without Heirloom Care.
We believe every Pakistani woman deserves boutique-level jewellery — for the everyday, for the celebrations, and for the days in between.