Award Announcement
Zar-e-Saeed Wins Best Brand of the Year — Fashion Accessories & Jewellery at GDA 2025
A milestone for three young founders, their growing community, and a Pakistani jewellery brand built from a small beginning in Lahore.
On 8 November 2025, Zar-e-Saeed was officially named Best Brand of the Year — Fashion Accessories & Jewellery at the Global Digital Awards 2025.
Powered by DeLogics and hosted by the Pakistan eCommerce Association, the ceremony at The Nishat Hotel brought together creators, brands and business leaders for an evening celebrating Pakistan's digital progress.
For Hamid Mumtaz, Hashim Saeed and Sohaib Qayyum, the moment carried special meaning. They launched Zar-e-Saeed in 2025 after matric with a small pooled budget. While continuing class 12, they grew the idea from a Lahore workbench into a jewellery brand serving customers across Pakistan.
Global Digital Awards 2025
Best Brand of the Year
Fashion Accessories & Jewellery
Why Zar-e-Saeed stood out
The recognition celebrates a brand balancing Pakistani jewellery traditions with a modern online experience. From statement earrings and bangles to bridal pieces, each collection is presented with a focus on character, detail and self-expression.
Zar-e-Saeed's win reflects more than individual designs. It recognizes the consistency of its visual identity, the trust built with customers, and a young team's determination to build something distinctive without losing sight of cultural roots.
A strong field of nominees
The Fashion Accessories & Jewellery category featured three other digital-first brands, each bringing its own perspective:
BAG X
Bold, urban accessories with a strong digital presence.
Zeesy
Accessible jewellery designed for a broad online audience.
Z'Lenso
Minimal designs presented through premium packaging.
A landmark night for digital commerce
The awards programme celebrated the people and ideas shaping Pakistan's growing online economy.
eCommerce Fashion Show
Pakistan's first eCommerce fashion show brought digital brands onto one stage.
Industry Leaders
Creators, founders and digital visionaries gathered from across Pakistan.
Ideas & Collaboration
Panel conversations and brand showcases explored the future of digital commerce.
What the award means to us
This award raises the standard we set for every future collection. Our promise remains simple: thoughtful artificial jewellery, honest pricing, careful presentation and nationwide delivery.
To everyone who supported, shared, wore or gifted Zar-e-Saeed — shukriya. This recognition belongs to you too.