Zar-e-Saeed Wins Best Brand of the Year — Fashion Accessories & Jewellery at GDA 2025

We are honoured — and a little speechless. On 8 November 2025, at the Global Digital Awards (GDA) 2025 held at The Nishat Hotel, Lahore, Zar-e-Saeed was named Best Brand of the Year — Fashion Accessories & Jewellery.

The Global Digital Awards brought together Pakistan's most influential minds from business, technology and fashion under one roof. This year's edition drew more than 1,500 nominations and over 95,000 public votes, with global partnerships spanning the UK, Canada, Europe and the Gulf — making it one of the country's largest celebrations of digital excellence.

For a house that began in 2019 at a single workbench in a Lahori studio, standing on that stage felt surreal. Every piece we make is still designed, cast and hand-finished in-house by our small team of artisans — and this award belongs to their hands as much as it belongs to the thousands of women across Pakistan who have trusted us with their mehndis, barats, walimas and everyday moments.

What this means for you

Recognition is lovely, but our promise stays the same: small-batch, artisan-crafted artificial jewellery with anti-tarnish finishes, honest pricing, and delivery to every city in Pakistan with cash on delivery. If anything, this award raises the bar we set for ourselves — for the collections you will see from us next.

To every customer who voted, shared, wore and gifted our pieces — shukriya. This one is yours.